This blog is focused on a article that I read titled "Two Charities Test $25 Text Gifts", written by Nicole Wallce, a writer for "The Chronicles of Philanthropy". The article talks about a new test campaign to donate to a charity via text message. This holiday season the American Red Cross and the American Center for Law and Justice are coming together to start a campaign to see if donors would be willing to donate $25 via text message. After texting $25 to the American Red cross the donor will receive a link which will let them download a American Red Cross badge to their social network profile page to spread the news about the campaign. This will be a test campaign to see if the large donation of $25 will affect the cellphone carriers operations. The campaign will run through December 31.
I chose too blog about this particular article because The American Red Cross is one of my favorite non-profit organizations. In my opinion I believe that this will be a great way to give a donations. By reading this article I learned how donating via text message works and how the donations actually gets to the charity. Also I learned that donating via text message is very effective and is becoming more common. It is very important that my blog followers take this information and share with others.
Saturday, December 4, 2010
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